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The Measurement Inversion in PMS


In his book How to Measure Anything - Finding the Value of Intangibles in Business, Douglas Hubbard makes an astute observation regarding how companies measure the value of their IT or software projects: ...
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"Cloud of Clouds" - our 2009 predictions.


In 2008, we saw the early seeds of a "cloud of clouds" emerging. It started in April with Salesforce and Google announcing integration between Google Apps and Salesforce to bridge the gap between Google's productivity applications and Salesforce. ...
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Article Marketing-5 Secrets to Better Back Links


One of the chief benefits of any article marketing campaign is the inducement of a large volume of high quality one-way back links. However, links do not just magically appear by posting your article to a article directory or blog. It needs to two...
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Headlines-Using Twitter to Test Headlines


Twitter is a great way to test your headlines and short copy effectiveness. Hundreds of followers and a 140 characters maximum makes for a powerful marketing test environment. Twitter is a quick and efficient way to see if your headlines convert...
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Cloud Computing - It Ain't Over Til It's Over


The increasing volume level says more about the medium of the argument and the participants, than the it does about the topic's essence. Really, it's just insider talk among "thought leaders" and tech companies, which likely leaves Main St. CIOs...
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Google Friend Connect Is Live


Google Friend Connect is a service that helps site owners easily provide social features for their visitors. Users gain the ability to sign in to, make friends on, and interact with your site, making it more social and more...
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